Hello! I’m Maha, a freelance copywriter.
A research-based copywriter guiding small and mighty brands to deeper clarity, real connection, and more of the right clients.
Work
See my words in action
From fun and fluffy to seriously technical, I’ve written all sorts of copy. I’ve also helped a medley of brands to establish their personality and a tone of voice they can own and use consistently.
BRANDS I'VE WRITTEN FOR
This was the third time I’d worked with one of by Diffusion’s founders on brand voice and copy for a start-up. byDiffusion brings a different approach to business consultancy, so the team wanted to step away from a typical corporate style.
Octopus wants its voice to be pithy and memorable. My job was to emulate it in this article talking about the benefits of investing in small businesses.
They wanted the copy to convey their hunger, confidence and abilities, while also getting across that they’re likeable people who are great to work with. I used plenty of brisk, clipped sentences to show their self-assurance and efficiency.
Selling cashmere for the spring/summer season isn’t without challenges so we focused on colour, trends and lightweight knits in this catalogue.
Jeanette was moving from the UK to New Zealand and needed to present herself to a new market and build her business quickly. She has a fantastically inimitable strength of character. So I was able to use this as the basis for her ’s brand personality.
I had great fun working with Lean Lunch to develop their brand personality and voice. They wanted to get across that they’re full of life and good fun while also having strong integrity. It was important to bring out the brand’s Yorkshire warmth too.
About
People pay me money to think of attention-grabbing ideas & fearless concepts for big-name brands.
(Due to an alchemy of good literacy, a slightly bonkers imagination, and an acute understanding of human nature's need to continually acquire more things.)
My words can change your fortunes. I love that.
It’s no surprise I enjoy the whole process of writing, from meticulous research to painstaking proofing. But what really lights my fire is the difference great copywriting or a new tone of voice can make to your success.
Feeling brave?
Contact
It appears you're in need of some wordsmithery.
[email protected]
I'LL SORT YOU OUT IN JUST A JIFFY.